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當前位置:»首頁 ›業界 › 爲什麽是QLED而不是OLED？三問OPPO智能電視S1

爲什麽是QLED而不是OLED？三問OPPO智能電視S1

2020-10-20 14:28| 發布者: 家電魔方| 查看: 196494| 评论: 0

2020年10月19日，在OPPO智美生活发布会上，作为OPPO IoT生态的首场发布会，OPPO面向全球消费者正式发布了OPPO智能电视S1。

作爲智能電視較晚入局的參與者，這次OPPO的第一款智能電視産品自然成爲了關注的焦點。爲什麽是QLED量子點？還會出OLED嗎？OPPO的IoT有哪些差異化優勢？帶著這些心中的疑問，魔方君參加了發布會後的媒體群訪。

OPPO首台智能電視爲什麽選擇QLED量子點屏幕？

众所周知，目前行业内高端的电视目前有两大屏幕阵营，一个是OLED，一个是QLED。对于OLED，它有非常多的优势，当然它也有劣势。QLED的优势就是能够把色域做得非常高。OPPO想做的是一个音画体验都很出众的电视，OPPO想实现非常高的对比度，因此选择了QLED。同时，OPPO也实现了全球最高的NTSC120%的超广色域，显示效果这方面也完全可以跟OLED做对比。同时，OPPO S1背光的峰值亮度非常高，显示效果非常棒。

并且，这次为什么没有做8K，OPPO也做了一些分析和调研。当前的情况用戶要普及8K视频可能是要非常长的时间。但是如果是说在这样一个情况下选择做8K，8K势必会让成本价格增加。

我们可以看到做得比较好的8K，三星索尼的8K都是六七万级别。好的8K确实需要非常贵。OPPO这一次给用戶带来一个4K的产品。其实已经足够很长时间的使用了。

另外OPPO有2.4亿的日活用戶，这样数据的情况下OPPO有足够的用戶需求可以洞察，会给用戶真实需要的真实的诉求。这是OPPO在这一款电视定位时候的一个考量。

OPPO新兴移动终端事业部总经理易炜

首次發布電視是否留有余地？後續還有什麽大屏産品的規劃？

我們知道OLED和QLED，都是作爲行業內比較先進的顯示技術的一部分。其實在行業內也沒有說OLED一定比QLED好的定論。至于未來會不會做OLED或者其他的技術，對于OPPO來講，OPPO做的是一個終端的萬物互融的東西，要實現無縫的交互和無縫的連接體驗，至于用什麽顯示技術並不是我們特別的重點。OPPO的重點是只要這個技術是行業內最好的，就一定會選擇去用。也許未來可能會推出OLED電視。

除了在OLED還有布局這一部分，也許未來會有更大尺寸的，更多的顯示的新的技術的産品，更多的尺寸段，更多的價格段，OPPO智能電視目前有S1的高端系列也有比較親民的R系列，未來還會有更多可能。

其实OPPO做电视这个事情，已经思考很久了。电视要做成什么样的，当时也做了很多用戶调研和定位。官方认为OPPO的电视一定要给用戶带来一种科技还有智美生活体验的感觉。OPPO在电视里面做了很多创新，刚刚提到的像4K的QLED、120Hz这只是硬件参数的配置。此次还有更多软件体验上面的创新。

比如設備間的無縫連接和交互，電視與手機可以很容易的交互，可以做小窗投屏、隱私投屏。投完之後，在手機上海可以自己做自己的工作或者息屏，也不受影響。包括四路投屏，在投屏上做了非常多的創新。OPPO還支持了很多其他應用，比如微信電話，別人打過來之後拿手機一點就可以解放雙手了，直接可以在電視上很好地應用；還有一些與小天才的交互。OPPO發現小朋友很多現在都戴小天才。小朋友跟爺爺奶奶之間的交互，其實是很難實現的。所以OPPO經過創新，在電視上直接就能跟孩子手腕上的小天才進行視頻通話，還能夠做定位。

这是在软件上做了非常多的多设备之间的互动创新。OPPO做这个产品，是要为用戶提供一个无缝的连接、无缝的交互、万物互融的交互体验。第二个问题，为什么要做电视？电视对于OPPO来讲，OPPO认为它可能是未来我们家庭的娱乐中心，是我们的信息呈现交互的中心，也是视频交互的中心，也是未来多设备之间管理的很重要的入口。OPPO有三个大的场景，娱乐、家庭和运动，而电视正是家庭场景下的核心入口，这是OPPO在这部分的理念。

OPPO新兴移动终端事业部智能大屏产品中心总经理黄顺明

跟其他的廠商相比，OPPO的IoT有哪些差異化優勢？

目前整个行业无论是手机行业还是家电行业，都在布局IoT这一块。OPPO作为之前的手机厂商在IoT这一块已经进行了一些布局。OPPO做手机已经做了超过十年了。OPPO以往是一家非常重视用戶体验的公司，始终把用戶放在一个核心的位置，非常关注用戶体验。这么一个理念其实同样延续到了IoT的产品里面。

OPPO IoT总体的战略也是以用戶为中心，更加关注用戶的体验。OPPO聚焦三个场景，一个是个人的娱乐，还有运动健康，还有家庭这么几个场景。为了在这些场景里面给用戶更加丰富的体验，对于这种比较偏外线的场景非核心入户级的产品，OPPO会采取生态合作的方式。

在上個月的ODC也介紹了最新的規劃。對于第三方品牌的設備的接入更多會以HeyThings來接入，它們和OPPO的核心入口級産品可以進行互聯，跟手機跟手表跟耳機之間都可以進行一個體驗很良好的互聯。甚至第三方品牌之間的産品也都可以進行一些連接。這就是我們的想法。

OPPO进入IoT的领域的时间不长，但是，今年包括去年，这一年多的时间更多的是进行不断的尝试和思考。总的来讲，是对IoT的战略上面越来越清晰了。OPPO确定是以用戶为核心，聚焦在刚刚讲的三大场景里面，去构建三个圈层的体系。

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There came a time when the harmonious universality of the Hellenic genius sought for its counterpart and completion in a theory of the external world. And there came a time, also, when the decay of political interests left a large fund of intellectual energy, accustomed to work under certain conditions, with the desire to realise those conditions in an ideal sphere. Such is the most general significance we can attach to that memorable series of speculations on the nature of things which, beginning in Ionia, was carried by the Greek colonists to Italy and Sicily, whence, after receiving important additions and modifications, the stream of thought flowed back into the old country, where it was directed into an entirely new channel by the practical genius of Athens. 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