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比佛利发布大容量分区洗衣机苏宁首销1万台

2017-9-18 21:42| 發布者: 家電魔方| 查看: 1345049| 评论: 0

　　2017年9月18日，洗衣機高端品牌比佛利新品發布會在南京盛大開幕，備受矚目的比佛利“大器”複式洗衣機首揭神秘面紗。其集大洗大烘、分區同步、智能洗滌、精准投放等功能于一體，滿足了時下中國中産及二孩家庭對大容量、健康分區洗滌及智能洗護的需求，受到了消費者和包括蘇甯易購等家電巨頭的青睐，爲處于快速發展的中國洗衣機高端市場帶來了一款明星産品。

　　美的集團洗衣機事業部總經理陸劍峰、蘇甯易購總裁侯恩龍、美的集團洗衣機事業部國內市場總經理駱澤源、蘇甯易購冰洗公司總裁徐仲、奧維雲網董事長文建平等出席了本次會議。

以用戶痛点带动产品研发（CDOC方法）深入洞察市场需求大容量、分区洗大势已成

　　当前，中国的洗衣机行业正遭遇着前所未有的阵痛，整体陷入低迷，但消费升级却为洗衣机行业注入新的增长动力。奧維雲網董事長文建平表示，国内洗衣机更新换代的需求正在成为主导，用戶对洗衣机产品的要求也越来越高，大容量、智能化、高端化正在引领着新的消费潮流。特别是二胎政策的开放以及人们对家人健康的关注，越来越多的家庭在洗衣时，要求宝宝的衣物和大人衣物分开洗涤，以减少交叉感染。在更大容量洗烘等消费需求下，精细分区的复式洗衣机应运而生。

奧維雲網董事長文建平

　　對此，美的集團洗衣機事業部總經理陸劍峰也指出，比佛利“大器”複式洗衣機通過深入洞察市場需求，發現主要消費人群均存在著家人衣物分區洗滌的需求，而且對兒童洗及家人衣物的分類洗護在三代同堂中是主要痛點，這倒逼洗衣機企業把産品向大容量、分區洗及智能化方向不斷升級，比佛利“大器”複式洗衣機就是在這樣的背景下誕生。

美的集團洗衣機事業部總經理陸劍峰

　　大容量、大烘干、分区同步直击用戶使用痛点

　　作为比佛利的集大成之作，“大器”复式洗衣机的一大特点便是“大”，其采用 “3kg波轮+12kg滚筒”的上下分区设计，在同样的使用空间中，15kg的大容量设计，真正做到了一机洗护家庭所有衣物的目的。

　　其中，下滚筒12kg设计，能够满足家庭所需的所有物品的洗护容量需要，同时，8kg的烘干容量设计，也远超同类型洗衣机烘干容量，作为分区洗衣机的代表之作，做到了真正意义上的“大洗大烘”。上面的3kg波轮洗衣设计，则充分发挥波轮洗衣机操作简单、洗护便捷等特点，为用戶提供小件衣物，尤其是内衣物、宝宝服等健康需求的洗护保障，而且取放方便不弯腰，有效减轻频繁洗衣对腰颈造成的“压力”，极为人性。

　　此外，産品上部所搭載的DDM直驅變頻與下部所搭載的BLDC高速變頻電機，結合獨立平衡減震系統，實現了真正意義上的分區同步，且上下桶之間相互獨立，互不幹擾，彰顯“大器”本色。而“智能洗衣專家”和“i智能精准自動投放”等智能洗滌科技的應用，使産品操作更簡單、使用更方便，真正解放了人們的雙手。

　　對于比佛利“大器”複式洗衣機帶來的全新洗滌體驗，與會嘉賓和媒體表達了極大的肯定。他們紛紛表示，洗衣機的容量越大，可以一次洗淨的衣物數量也就越多，從而讓洗衣工作變得更高效。而且，上下兩筒的設計，可以將大人、寶寶衣物或者是外套、內衣等分開進行洗滌，更爲呵護健康，非常適合中國家庭的使用需求。

联手苏宁易购深挖细分市场红利

　　本次會議，比佛利在發布“大器”複式洗衣機産品的同時，還與蘇甯易購達成了戰略合作協議，雙方精誠合作，將充分深挖大容量、分區洗等洗衣機細分市場紅利，完善高端洗衣機生態鏈，引領洗衣機市場高端變革。

蘇甯易購總裁侯恩龍

　　陸劍峰表示，蘇甯易購是互聯網零售行業巨頭，此次比佛利“大器”複式洗衣機選擇在蘇甯易購首銷，不僅是爲了追求銷售規模的增長，更看重銷售結構升級、高端産品占比提升，希望攜手領跑洗衣機行業的消費升級。

　　而蘇甯易購總裁侯恩龍也表示，作为行业增速最快的洗衣机高端品牌，比佛利一直致力于高端产品的技术创新和产品迭代，不断提升用戶体验，这与苏宁易购的理念不谋而合。此次合作，苏宁易购将利用强大的供应链、物流资源和促销资源，首销目标1万台，与比佛利一起在全国范围内掀起“大洗大烘”分区洗护新潮流！

上一篇：把洗衣店搬回家！比佛利複式分區洗來了下一篇：引领消费新趋势老板电器探索“重新定义”厨房电器

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"I'm not disappointed now," Fred remarked, as they rode along in the direction indicated by the guide; "the streets are so wide in comparison with those of the cities we have seen that they seem very grand, indeed." "Incorrigible man," said Mrs. Masters. But the Doctor had turned his back upon her, unwilling to reveal the sudden change in his features. Even as he spoke those light words, there came to him the reflection that he did not really mean them, and his pose seemed to crumble to dust. He had lived up to these nothings for years, but now he knew that they were nothings. As though to crown the irritations of a trying day, there came to him the conviction that his whole life had been an affair of studied gestures, of meticulous gesticulations. He was a tissue of physiological lies. A people so endowed were the natural creators of philo4sophy. There came a time when the harmonious universality of the Hellenic genius sought for its counterpart and completion in a theory of the external world. And there came a time, also, when the decay of political interests left a large fund of intellectual energy, accustomed to work under certain conditions, with the desire to realise those conditions in an ideal sphere. Such is the most general significance we can attach to that memorable series of speculations on the nature of things which, beginning in Ionia, was carried by the Greek colonists to Italy and Sicily, whence, after receiving important additions and modifications, the stream of thought flowed back into the old country, where it was directed into an entirely new channel by the practical genius of Athens. Thales and his successors down to Democritus were not exactly what we should call philosophers, in any sense of the word that would include a Locke or a Hume, and exclude a Boyle or a Black; for their speculations never went beyond the confines of the material universe; they did not even suspect the existence of those ethical and dialectical problems which long constituted the sole object of philosophical discussion, and have continued since the time when they were first mooted to be regarded as its most peculiar province. Nor yet can we look on them altogether or chiefly as men of science, for their paramount purpose was to gather up the whole of knowledge under a single principle; and they sought to realise this purpose, not by observation and experiment, but by the power of thought alone. It would, perhaps, be truest to say that from their point of view philosophy and science were still undifferentiated, and that knowledge as a universal synthesis was not yet divorced from special investigations into particular orders of phenomena. Here, as elsewhere, advancing reason tends to reunite studies which have been provisionally separated, and we must look to our own contemporaries—to our Tyndalls and Thomsons, our Helmholtzes and Z?llners—as furnishing the fittest parallel to5 Anaximander and Empedocles, Leucippus and Diogenes of Apollonia. they don't believe in blowing people up. Probably I am one by rights; the rails kept singing, `You're going to see Daddy-Long-Legs.' 404 [Pg 227] [Pg 285] Pitt was not for a moment deceived, and in August the Family Compact was signed. He broke off the negotiation, recalled Stanley from Paris, dismissed Bussy from London, and advised an immediate declaration of war against Spain, whilst it was yet in our power to seize the treasure ships. 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